“Customer expectations have changed, and they are not going back.” In 2026, people do not think in business hours. They shop late at night, book travel on weekends, and troubleshoot problems the moment they happen. They expect brands to be available when they need support, not when it is convenient for the company. That is why a 24/7 call center is no longer a “premium feature.” For customer-first brands, it is quickly becoming the standard. Whether you serve global markets